Apply for funding: “ new Art new Audiences (nAnA)” Programme 2018

The British Council and East Africa Arts are seeking proposals for a programme entitled “new Art new Audiences (nAnA)” . The programme is an annual open call for 18 to 35-year-old artists, arts organisations, and art collectives from cities within England; Ethiopia; Kenya; Northern Ireland; Rwanda; Scotland; South Sudan; Sudan; Tanzania; Uganda; and Art new Audiences gives an opportunity for artists from these cities to create new art together, and to showcase this art to audiences across these countries.

Application deadline: July 15,2018


  • Applicants can apply as an individual artist(s), an arts organisation(s) or an art collective(s);
  • Each project must focus on the creation of a new piece, or a new body of art;
  • At least three different countries must be involved in the project, with at least two of these countries being from the East African region (and from the countries specified above);
  • new Art new Audiences focuses on supporting art sectors within cities from the countries specified – artists, artworks and audiences must be connected to cities;
  • Each project must focus on reaching an 18 to 35-year-old face to face, and online audience. nAnA aims to increase the visibility and awareness of new contemporary art from East Africa and the UK. The engagement of an online and/or face to face audience is therefore essential;
  • All key contributors involved in the project must be between 18 and 35-years-old;
  • The projects can be match funded by other financial partners;
  • Applicants can apply more than once to new Art new Audiences ;
  • Those who received nAnA 2016/17 grants (either primary or secondary partner) are also eligible to apply to nAnA 2018. However a primary nAnA 2016/17 partner cannot apply as the lead partner for nAnA 2018;
  • All projects must be completed within 12 months of receiving funds from the British Council;
  • A mid-project report and an end of project report will be expected in order to receive payment, a template will be provided for these reports;
  • The project must be administrated by one person or organisation. They must have a bank account and a national ID in order to receive funds. They must also be responsible for the mid-project, end of project report, and for the externals communications of the project;
  • 70% of funds will be granted upon signing a contract with the British Council, the remaining 30% of funds will be granted upon submitting your mid-project report

Funding information

  1. new Art new Audiences  programme will fund 5 new projects in 2018;
  2. Up to £30,000 will be allocated to each project;


To apply for new Art new Audiences you will have to complete an online application form which can be found here:

The online application will ask 5 questions on your project idea; the connections and collaborations you are making to the specified countries, cities and to your collaborators; the audience reach; your timeline and communication plan; and your budget. There will also be an opportunity to link to images; videos and any other supporting content that you might wish to include.

Upon submitting your application you will receive an email notification confirming its receipt. You will then be notified on Monday 13th August if your project has been shortlisted. Note: you will not be notified if your project has not been shortlisted.

Shortlisting will be undertaken by British Council arts managers in each of the countries that the nAnA grant covers.

If shortlisted, you will be invited to a Skype interview, which will last 45 minutes – 1 hour. You will be requested to talk through your application, focusing on the 5 application questions noted above.

All shortlisted applicants that are unsuccessful will receive feedback on their applications upon request

Selection criteria

When judging the applications, the shortlisting and interview panel will ask the following 5 questions:

  • Does this project propose the creation of exciting, innovative, and contemporary new art?
  • Is this new art being created and/or showcased through strong connections between artists, arts organisations and/or art collectives across the specified countries?
  • How will this new art reach new online and face to face audiences in the UK and East Africa? What is the size of the audiences reached? What are the projected figures for audience numbers and are these figures realistic?
  • Are the key contributors (administrators, producers, artists, organisers, managers and the applicant) of the project 18 to 35-year-olds? And are the projects’ audiences predominantly 18 to 35-year-olds?
  • Is the budget clearly broken down, well researched and realistic?

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